Thank you. Sorry if I'm being thick here. :)
Turns out I have a unity gain buffer in my Paramix pedal, and I'd typically be using the Arduino pedal in the effect loop, so I'm good with impedance that way.
Then I suppose I'll want some way of attenuating the signal (100K pot?) and of boosting if necessary (a preamp/boost? what is the difference exactly?) before it hits the ADC or line in.
edit: found this; has a built-in preamp (nice) and active mixer stage (which I don't need)
http://guitar-fx-layouts.42897.x6.nabble.com/Arduino-Guitar-Pedal-Verolayout-td7745.html