It was meant as a marketing joke but it could possibly be useful.
A minimum resistance is needed.
They say it should go straight after your guitar but I guess it could go anywhere.
It's just a variable resistence going to ground.
I think Radial sells it as something to put inside your guitar as a set and forget kind of device.
What I don't get is: why going to all that trouble?
If someone is capable of installing the whole box, he should be more than capable of soldering one resistor and one pot.